This is such a #classic lesson from an unlikely source:

Spongebob: how did the people in that magazine get all that money?

Squidward: they’re entrepreneurs, they sell things to people.

Spongbob: what kind of things?

Squidward: how should I know? things people want to buy.

Business and design theory 101 wrapped up into a few lines of dialogue. A lot of seasoned entrepreneurs have no idea how profound the message of this video actual is.